Selling properties can be complex and emotionally draining. That’s where Wakelin Property Advisory steps in with decades of experience as trusted vendor advocates, acting exclusively in the seller’s best interests.
Independent, impartial advice
Independent Advice That Puts Sellers First
Our vendor advocacy service offers clear, impartial support from day one. As your vendor advocate in Melbourne, we provide practical guidance and help navigate decisions that often trip up sellers, from selecting the right agent to negotiating on your behalf. Our advice is never influenced by commissions or sales incentives—we’re here to represent you.
We have no affiliation with real estate agencies, so our recommendations are grounded in market evidence, not sales targets. We understand what drives buyers and help vendors stay ahead of market expectations to maximise results.
“We want to express our gratitude for all the help you gave us in selling the house. It is hard to describe the relief we felt from having you negotiate with the agent and to rely on your experience and skill. Your suggestions to improve the property’s presentation were always spot on and well worth the work and cost!
We felt that we could trust your knowledge of the market and the area and felt totally confident with any advice you gave. You always responded promptly if we had any questions and always gave feed back with how the sale campaign was going.
We believe that we would not have received the result we did without your input and service. We are very grateful and appreciate the way everything was conducted in such a professional manner.”
Vivienne, Raymond and Lisa S, VIC
Our commitment as your vendor advocate is simple: protect your interests and guide your property sale to a successful outcome.
Why Choose Vendor Advocacy?
The process of selling a home or investment property can quickly become overwhelming. As vendor advocates, we simplify the process and protect sellers from common missteps, such as poor agent selection, underquoting, or inadequate property presentation. Our role is to act as your sounding board and strategic partner, from the first appraisal to the final contract.
Our Vendor Advocacy Services in Melbourne Typically Include:
- Providing an unbiased property appraisal
- Recommending the most suitable sales strategy (auction or private sale)
- Advising on pre-sale improvements and presentation
- Recommending, interviewing and appointing the best agent for your property
- Monitoring the campaign and communicating regularly
- Negotiating alongside the selling agent to ensure fair terms and price
Strategic Guidance for a Stronger Sale
Here’s How We Approach Every Sale:
- Understand Your Goals – We begin by listening. What are you aiming to achieve with your sale? Timeline, price expectations and property type all shape the strategy.
- Evaluate the Property – We conduct a clear, independent appraisal to determine your property’s market position.
- Craft the Right Strategy – Auction or private sale, we recommend the best sales method for your situation.
- Select the Right Agent – We shortlist, interview and appoint an agent who fits your property and values, ensuring they’ll represent your best interests.
5. Oversee the Campaign – From marketing prep to listing and opens, we monitor progress and make strategic tweaks as needed.
6. Negotiate the Best Outcome – When offers come in, we help navigate terms and secure the strongest result possible.
Backed by deep local knowledge, longstanding industry relationships and a clear-eyed approach, Wakelin’s vendor advocacy gives sellers a steady hand throughout the process.
“Jarrod McCabe acted as our vendor advocate for the sale of our property in Melbourne. In every regard, he was outstanding to deal with.
He commenced by recommending an excellent real estate agent to work with us.
Jarrod advised on appropriate improvements to the property to bring to market, liaised on our behalf with the agent during the renovation and marketing stages, and greatly assisted us throughout the auction process.”
I Nadler, VIC
Frequently Asked Questions
A vendor advocate acts on behalf of the seller to guide the entire sale process. From agent selection to campaign strategy, their job is to protect your interests and improve your sale outcome.
Vendor advocacy adds clarity and confidence, especially in a competitive market. At Wakelin, we help sellers avoid pressure tactics, overpriced campaigns and mismatched agents—saving time and protecting the sale price.
A vendor advocate works for the seller, while a buyer’s advocate represents the purchaser. Each advocate works exclusively for one side to maintain transparency and avoid conflicts.
We don’t recommend it. Each party should have separate representation to ensure their individual goals are met. It keeps the negotiation process clear and fair.
Timing depends on your goals and the market. We can help assess current conditions and build a strategy around your circumstances, whether it’s during the spring peak or winter lull.