For home buyers and even investors, the fear of a better option can be more ruinous than FOMO, the fear of missing out.
Even the most cool-headed business people can find their judgment wavering when it comes to buying residential property.
It’s not just a financial investment, it’s intertwined with our aspirations, lifestyle, status, and fundamental need for security and belonging. Emotions and psychology play a significant role, often bringing out the most extreme aspects of our personalities.
While we shouldn’t totally ignore emotions and intuition, it’s critical they don’t dominate decision-making.
Buyers often fall into psychological traps that can derail their purchasing decisions, even when it comes to purely investment properties.
