Taking a bullish stance on rental pricing in the current market is justified. It’s a time when investors can, and indeed should, aim high with rental price expectations.
Having said that, it’s also important to remain flexible by re-evaluating and modifying expectations if the initial asking rent turns out to be too ambitious. Being bullish on pricing while fine-tuning as necessary ensures potential income isn’t left on the table, but also protects against protracted vacancy.
