Ep 103: Optimising Returns: A Case Study in Strategy to Sell Your Property

A for sale board on the front fence of a property with a sold sticker applied

It’s a story every seller hopes for – a trusted long-term renter eager to buy the property as soon as it hits the market. But is the ‘obvious sale’ always the best outcome?

In this episode, Jarrod reveals a behind-the-scenes look at a St Kilda home sale where rigorous planning and dual-strategy paid off. You’ll hear:

  • Why skipping a full campaign can put your result at risk
  • How running a parallel plan with disciplined contingencies preserves opportunity
  • Managing upgrades, trades, and tenant transitions for a seamless launch
  • What to do when auction day disappoints – and how to unlock multiple offers after passing in
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