How to sell a home

Selling residential property is not just about finding the first estate agent you come across and leaving it in his or her hands. The successful vendor is an active and savvy participant in the process.

In the video below, learn how to:

Select the best estate agent to market your property
Choose the optimal sale method for your property - be it an auction, a private treaty sale, off-market or expression of interest
Time the campaign to maximise buyer interest
Prepare the property to create an emotional attachment in buyers
Ensure the campaign stays on track
Rescue a struggling sales campaign
Negotiate the final sale price like a professional vendor's advocate
Avoid the common mistakes many residential property vendors make
Deal with unsolicited offers from neighbours or developers.

The discussion is led by 30-year-plus residential property veteran Richard Wakelin and Jarrod McCabe, manager of the Wakelin Property Advisory property team.

Scroll down to find key moments in video

Issue covered	Time stamp (min:sec)
Annual Property cycle	0:40
Should I be selling now?	2:30
Choosing the agent	4:18
Choosing a Sales Method	6:00
Preparing the Property for Sale	7:55
Managing the Campaign	9:32
Salvaging a Struggling Campaign	12:25
Final Negotiations	17:05
Mistakes to Avoid	20:05
Unsolicited offers	22:00

Questions answered

No.	Question	Time stamp (min:sec)
1	Should I consider a "stylist" or adding rental furniture to selling?	26:15
2	How do I undertake my price research?	27:45
3	Do the same rules apply to vendors across locations when selling an investment property? Eg. Inner vs outer East Suburbs vs regional areas	28:37
4	Is it best to sell an investment property with or without the property being tenanted?	30:38
5	How do off-market listings work? As a buyer how do I hear about them and is it worth selling off market?	32:00
6	How do I best choose an agent? How to negotiate the agent’s commission	34:38 36:00
7	Is it the right time to dispose investment property in Melbourne? Are some areas more ready than others?	38:08
8	I have more than one unit in an apartment block. Is it better to sell units separately or as a parcel?	40:33
9	I would like to know how to best present and market a heritage house that is based on the golden mile, Brighton that cannot be demolished. Generally, houses that can be demolished would have a higher value than heritage overlay.	42.10