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Investors: pay heed to housing preferences study!

September 22, 2011

Meeting accommodation requirements and proximity to amenities dominate the preferences of Australians’ housing needs, according to a study by the Grattan Institute.

A total of 706 Australians across Melbourne and Sydney were asked to rate their preferences across 56 criteria within four categories: house features, security and safety, convenience and access, and attractiveness of environment.

The What Matters Most? report reveals that the number of bedrooms in the most important driver of housing choice, followed by safety for people and property.  A ranking of the top ten variables (see chart, credit: Grattan Institute)) shows that proximity to amenities is rated highly, representing five out of the top ten criteria.

The survey, a representative sample of renters and home owners, is further evidence of how critical it is for investors to tick all the amenity boxes in their selection of property, if they are to appeal to the broadest range of renters and future buyers.

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