Underquoting rules must be followed by a property seller and their estate agent. A great price can still be achieved by a smart approach to buyer offers.
A developer wants to buy your home?
How to negotiate with a developer
How well do you know your neighbours? Are they over regularly for a glass of wine and a gossip, your kids cheerfully playing with theirs? Is it just a polite nodding acquaintance on bin night? Or do you avoid them like the plague?
Well, there’s an emerging financial reason to know and love thy neighbour if you live in inner suburbia. And the unlikely match-maker is your local property developer. Faced with dwindling opportunities to reassign and develop former industrial and commercial sites, many are looking to persuade residents of adjoining blocks to sell up. If successful, the current dwellings are knocked down and replaced with multi-unit blocks.
The catch is that it’s often presented an as all-or-nothing arrangement. Unless the developer can persuade every landholder to sign up, they typically walk away.
Negotiations are always challenging. But it’s especially so when there is an experienced professional on one side and a motley crew even struggling to recall each other’s names on the other. Often, a wily developer will seek to exploit the landholders’ initially fragmented state to secure a fast, favourable deal.
In this instance, the developer is calculating that the current owners don’t appreciate the magnitude of uplift in the land’s value arising from a change of use, and naïvely settle for a price that – at face value – appears to be a windfall for the current owners, but in reality is a bargain for the developer.
If you’re faced with this scenario, it’s vital for you to understand that you can have just as much power in this negotiation as the developer as long as you know how to use it. They want your land. Further, it is not for the developer to dictate the rules of the game.
Also try to preserve your independence and identity throughout the process. What is good for your neighbours may not necessarily be good for you. For instance, if one neighbour is frantic to sell and you’re not, they may try and coerce you to settle quickly and below your preferred price. So it’s important that your interests are truly aligned and you can trust other property owners not to divulge your negotiating strategy to the other side.
Indeed, consider stringing out the negotiations such that you’re the last one to sell. Try and gauge what the other parties have agreed. But don’t be conditioned by the developer or the other owners into thinking that this defines how much you can expect. The good news is that this knowledge puts a floor on how much you will accept, but as an independent party you can always find reasons why your property should be worth more than what the developer suggests is the going rate.
But that’s the pointy end of the negotiations. Let’s rewind a bit. Your first job is getting a handle on the approximate fair market value of your property. Given that many people in this situation haven’t been watching the market closely before they are approached speculatively by a developer, getting up to speed is critical. Speak to some outside parties. Obtain a valuation or possibly two. Ask the opinion of an independent estate agent or a buyer’s advocate with experience in the area. Do your own research about recent sales in the area. Then investigate what the property is worth to the developer in its intended changed use. Ascertain the likely building costs and the final selling price of the subsequently-built apartments, based on similar developments in your area.
Experienced negotiators like to keep their cards close to their chest and encourage the other side to reveal themselves. Don’t feel that you necessarily have to make the first move. Instead ask the developer to make the first offer. Indeed you may put off ever making a counter offer until the end of the negotiations if possible.
Ask the developer to explain why they think their offer is fair value. Of course, don’t accept this. Tell them it is too low and give some reasons, based on your research. They may come back with another better offer. Repeat until there is a deadlock.
Then go back with a figure that is higher than the minimum that you would be willing to accept and provide some reasons why they should pay this. Keep repeating this process until you reach a point where you believe you’ve received a good offer. Typically, you should expect to extract a premium from a developer that’s between 30-50% higher than the current market price for the existing property. If negotiation is not your strong point, get independent representation.
Next steps: Talk to Wakelin Property Advisory about how we can help you with negotiations. Click here or on image below to learn about our Bespoke Negotiations service. Note, for those outside Victoria, we have associates in other states we can recommend.